The Digital Design Manager leads digital integration across the business by representing the voice of the customer and stakeholders to set a comprehensive vision of multiple products or program, while aligning with the business strategy. Sets strategic direction for digital as a whole, working across product and service lines. Obtains stakeholder buy-in and drives prioritization, while aligning team resources with key initiatives to drive efficient and sustained growth. In addition, the Manager plays a key role in the company's strategic direction, defining and articulating new opportunities, and working in close concert with key stakeholders, including senior leadership and their dedicated agile teams. Works with stakeholders to define features and enhancements, and their evolution for enterprise vision. Employs robust business process design with a focus on simplicity and straight-through processing. Communicates plans to senior management and leads employees. Uses data to inform how services are defined and managed.

Essential Functions
* Serve as a digital integrator and strategy driver for our internal customers by driving identification, prioritization and execution of capabilities that align to/reinforce Northwest's product and brand objectives
* Own the product/program vision for digital that aligns with the overall strategic intent and communicate them with the teams and their stakeholders
* Remain current and provide insight to industry, peer bank and technical trends that impact Northwest's business objectives
* Develop a point of view on competitive gaps and customer opportunities through rigorous competitive and customer data analysis
* Drive development of business cases and measurement of value provided versus business cases for digital efforts, in addition to serving as the digital SME on LOB business cases
* Own relationship with analytics, including driving development / deployment of analytical dashboards and use of data in decision making within digital team
* Own processes relative to digital strategy and governance
* Work closely with Direct Channel colleagues to align activities
* Coordinate efforts with branch, ATM, Operations, Compliance and other stakeholders as needed
* Work closely with Marketing to provide outlets for Marketing's messages, as well as ensure Marketing promotes Digital services within their communications
* Partner with other business lines to provide alignment across Mobile and Digital Banking
* Ensure application of Bank leadership, values and commitment through direct and indirect managers
* Own digital team processes, with responsibility for team health
* Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations
* Develop a deep understanding of company customer experience, reflect company values and identify and fill digital product gaps and generate new ideas to improve customer experience and drive growth; and translates it into detailed requirements to ensure products are developed to meet client needs
* Update existing products and technologies and makes recommendations for process improvements
* Provide leadership and expertise in the development, optimization, and maintenance of customer-centric products, interfaces and vendor integrations
* Drive digital strategies aimed at brand and product awareness and education across all digital platforms
* Ensure compliance with Northwest's policies and procedures, and Federal/State regulations
* Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Work Experience

12 - 15 years proven marketing, product management, financial, operations and/or project management experience, or in lieu of a degree
a combined minimum of 15 years' higher education and/or work experience including a minimum of 11 years' proven marketing, product management, financial, operations and/or project management experience.
Prior experience prioritizing work and resources across competing priorities and quickly-changing landscape.
Proven business expertise with experience in setting clear priorities, understanding business value impacts and independent decision-making.
Prior experience actively seeking out multiple opinions, yet making independent decisions and influencing positive outcomes.
Experience in competitive mapping.
Experience working with senior stakeholders/ leaders in a matrixed organization.
Experience working in partnership with user experience teams on product design.

General Supervisory/Manager Knowledge, Skills, and Abilities

* Ability to identify existing and potential problems, obtain and evaluate relevant information, identify possible causes of the problems, and suggest an alternative course of action including innovative or creative approaches
* Ability to allocate and effectively use information, personnel, time, and other resources necessary for implementation of Northwest's strategic plans
* Ability to make decisions, render judgments, and take action on tasks within the scope of given authority in a timely fashion
* Ability to develop, evaluate, and implement alternative courses of action, based on correct assumptions concerning resources and guidelines, and support decisions or recommendations with data or reasoning
* Ability to present and express ideas and information effectively and concisely in an oral and/or written mode in a manner appropriate for the audience
* Ability to listen and comprehend what others are saying and facilitate the open exchange of ideas and information
* Ability to motivate and provide direction in the activities of others, appropriately assigning work and authority, in the accomplishment of goals; providing advice and assistance as required
* Ability to understand and appropriately apply procedures, requirements, regulations, and policies; maintain credibility with others on specialty matters

Additional Knowledge, Skills and Abilities

Strong financial services digital expertise
Strong story telling skills
Strong verbal and written communication skills
Strategy development expertise
Understanding of Design Thinking principles
Knowledge of product design and development best practices
Knowledge of Agile and Lean principles and practices
Specific subject matter expertise as required by assigned product

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